Using Personae to Simplify Your Multicultural Outreach Strategies
Saturday, March 24, 2018, 10:45 AM - 11:45 AM
Pennsylvania Convention Center, 109 AB
Is your library communicating effectively with your multicultural populations? Do you know what media channels they pay attention to? Do you know what they care about? In this presentation, we describe our creation and use of personae to develop effective communications for the Midwestern Latino population. We’ll lead you through the process of data collection, personae development, and message creation, so you can apply this method at your own library.
At the end of this session, participants will:
1: Know about personae as a strategy for public relations and marketing to multicultural populations 2: Be able to develop personae for their own library communities 3: Be able to craft messages based on personae
The session organizer(s) identified this session as appropriate for:
Level 1: People with no previous knowledge of the topic.
This session will have: Medium interaction (example: single speaker/panel with questions or discussion throughout)
Handouts: Download 1 Download 2
Track: Broadcast
Tags: Marketing/Advocacy, Advocacy, Marketing, Multicultural Services, Public Relations, Social Media
Presenters
Heather Moulaison Sandy, Assistant Professor
School of Information Science & Learning Technologies, University of Missouri , Columbia , MO
Heather Moulaison Sandy, assistant professor at the iSchool at the University of Missouri, researches digital preservation, cataloging, and emerging technologies, as well as international and intercultural aspects of information access. She is an ALA Councilor at Large and a Conseill?re (Councilor) for the Association Internationale Francophone des Bibliothécaires et Documentalistes.
Denice Adkins, Associate Professor
School of Information Science & Learning Technologies, University of Missouri , Columbia , MO
Denice Adkins is Associate Professor of Library Science at the University of Missouri, specializing in research on public libraries and the Latin American community. She previously worked at Denver Public Library and Las Vegas-Clark County Library District, was a Fulbright Scholar to Honduras (2008), President of REFORMA (2012-13). She is a Councilor at Large for ALA and Secretary/Treasurer for the Association of Library and Information Science Education.