Imagine the Possibilities

Concurrent Program Session

Developing a Data-driven Staff Training Program

Saturday, March 24, 2018, 9:30 AM - 10:30 AM

Pennsylvania Convention Center, Ballroom A

Phoenix (AZ) Public Library has implemented a comprehensive training program to help staff develop the competence, confidence, and resilience needed to successfully assist customers with mobile devices and eMedia resources. Learn about the 5 step process we used to identify the necessary competencies, gather benchmark data, deliver training, and measure training outcomes to create a Digitally Fluent culture. You will leave with all the tools you need to enhance your library’s level of Digital Fluency.

At the end of this session, participants will:

1: Understand the components of a successful Digital Fluency program, including developing technology competencies; using data to get administration and staff buy-in; benchmarking current skill levels; developing targeting training; and standardizing training delivery 2: Develop awareness of the tools available to benchmark staff technology capabilities and measure training outcomes, including Library Edge, Project Outcome, and the NorthStar Digital Literacy Assessment 3: Be familiar with available curricula Digital Fluency curricula and how to modify them to meet local library needs

The session organizer(s) identified this session as appropriate for:
Level 2: People with some knowledge, who want to increase their understanding.

This session will have: Medium interaction (example: single speaker/panel with questions or discussion throughout)

Handouts: Download 1   Download 2   Download 3   Download 4  

Track: Lead

Tags: Technology, Continuing Education and Professional Development, Digital Literacy, Mobile Technology, Technology, Training


Aimee Fifarek, Executive Director
Public Library of Youngstown and Mahoning County , Youngstown , OH

Aimee Fifarek is the Executive Director of the Public Library of Youngstown and Mahoning County. She previously held Deputy Director Positions at Phoenix Public Library and Scottsdale Public Library after an early start in academic libraries. The central focus of Aimee's career has always been helping people understand the information and technology they need to achieve their goals. She holds Masters Degrees in English and Library and Information Science from the University of Wisconsin-Milwaukee.

Jeriann Thacker, Adult Services Coordinator
Phoenix Public Library , Youngstown , AZ

Jeriann Thacker started her career in libraries as a teen volunteer. She is currently the Adult Services Coordinator for the Phoenix Public Library, where she works with community partners and educational institutions to bring quality programming and exhibitions to the Phoenix community. Previously, she has been a collection development librarian and a children's librarian. Her interests include emerging technologies, staff instruction and project assessment.

For questions about…

Cancellation Policy

The PLA 2018 Conference is offered on a cost-recovery basis. PLA reserves the right to cancel all or any part of this event if there is insufficient registration or for other reasons. Neither ALA nor PLA is responsible for cancellation charges assessed by the airlines or travel agencies, or other losses incurred due to the cancellation of the workshops. All information listed on this website is subject to change.

Attendee Cancellation Policy

Written cancellations, requests for refunds, and/or changes will be accepted until February 23, 2018, and are subject to a $30 handling fee. Refunds will be processed after April 23, 2018. According to PLA policy, all meal events require preregistration. The above cancellation/change information also applies to all preconferences, meal events, and tours. No meal tickets will be sold onsite.

Exhibitor Cancellation Policy

All booth space cancellation requests must be received in writing by Show Management (Corcoran Expositions). If space is reduced, the net reduction of space will be treated as a cancellation of that space. If Show Management receives a written request for cancellation of space on or before October 31, 2017, the exhibitor will be eligible for a refund less the nonrefundable deposit of $950 per 100 square feet of exhibit space. For cancellations received after October 31, 2017, exhibitors are liable for 100% of the cost of space.


Print and electronic advertising opportunities are available to reach PLA members and attendees both before and during the conference.


Interested in exhibiting at PLA 2018? Contact Carly DiVito, Corcoran Expositions, at 312-541-0567 or


Contact Macey Morales, Deputy Director, ALA Public Awareness Office, 312-280-4393 or Please review our conference media policy.


ALA and PLA membership is managed by the ALA Membership & Customer Service (MACS) unit. You can join or renew/rejoin/add to your membership using ALA’s secure online form; or you can print and fill out a membership form and fax or mail it in; or call 800-545-2433 and press 5. Direct your membership questions to MACS at or 800-545-2433 and press 5. MACS representatives are available Monday–Friday, 8:30 AM–4:30 PM Central.

Registration & Housing

Problems or questions regarding registration or housing? Contact Experient at or 800-424-5249 (U.S. and Canada)/847-996-5829 (all other countries). Experient representatives are available Monday–Friday, 9:00 AM–6:00 PM Eastern.


To discuss PLA 2018 sponsorship opportunities, contact Corcoran Expositions, Mary Michalik at 312-265-9650,; or Matt McLaughlin at 312-265-9655,

Thank You PLA 2018 Conference Sponsors!

Other Questions

Many commonly asked questions are answered in our FAQ. If you don’t find the information you’re looking for, please contact PLA at 800-545-2433 x5PLA (x5752) or Or the PLA Staff directory may help you find just the right person to ask.

PLA 2016 Archive

Looking for handouts and other information from the PLA 2016 Conference, which took place April 5–9, 2016 in Denver, CO? The PLA 2016 Conference website has been archived at

View the list of past PLA Conferences from 1983 to present.