Voter Perceptions: Getting from Awareness to Funding in 2018
Thursday, March 22, 2018, 4:00 PM - 5:00 PM
Pennsylvania Convention Center, 202 AB
PLA, ALA Office for Library Advocacy and OCLC teamed up to revisit last decade’s seminal “From Awareness to Funding”?research study, to understand current voter perceptions. In this essential program for library leaders, panelists will share key findings and analysis from the new research, provide new details on library super supporters and probable supporters in context with other library trends and research, and offer preliminary recommendations for how advocates can act on these findings.
At the end of this session, participants will:
1: Define who is most likely to use and support public libraries and understand why 2: Recognize barriers to library use and support 3: Gain action steps for applying new insights about library users and supporters in their local community
The session organizer(s) identified this session as appropriate for:
Level 2: People with some knowledge, who want to increase their understanding.
This session will have: Low interaction (example: single speaker/panel with Q&A at the end of the program)
Handouts: Download 1 Download 2
Track: Plan
Tags: Leadership, Advocacy, Leadership, Research and Statistics, Strategic Planning, Trends and Forecasting
Presenters
Marci Merola, Director, Office for Library Advocacy
American Library Association , Chicago , IL
Marci Merola is Director of ALA's Office for Library Advocacy, providing advocacy resources, tools and support to librarians, staff and advocates at the state and local levels, speaking nationally and internationally on library advocacy, and working to integrate advocacy efforts throughout the association. She has a Bachelor of Arts in English and journalism from Northern Illinois University and a Masters in Library Science from Dominican University.
Sharon Streams, Director, WebJunction
OCLC Research , Seattle , WA
Sharon Streams is Director of WebJunction, a program of OCLC Research that connects library practitioners to a network of learning resources and opportunities. WebJunction also designs, tests, and scales innovative projects that bolster library staff skills and confidence to address essential community needs. Prior to joining OCLC in 2007, Sharon managed the publishing division of an international engineering society. Sharon is a graduate of Indiana University and a resident of Washington State.
Vailey Oehlke, Director of Libraries
Multnomah County Library District , Portland , OR
Vailey Oehlke was appointed Director of Libraries for Multnomah County in 2009. A longtime Portland resident, she began her career at the library in 1997. Vailey is committed to helping the library anticipate and respond to changing needs by providing resources, services and spaces that help advance opportunity and equity. She is a past President of the Public Library Association and has served on the boards of PLA and the Urban Libraries Council.
Larra Clark, Deputy Director, PLA and OITP
American Library Association , Chicago , IL
Larra Clark serves as Deputy Director for both the Public Library Association and ALA's Office for Information Technology Policy. Her portfolio includes broadband access and adoption, public library data and research, strategic communications, and national initiatives and partnerships. Larra received her M.S. from the Graduate School of Library and Information Science at the University of Illinois, Urbana-Champaign.